"There has been a shift in what people demand as it relates to the food they consume people are busier so they want convenience, but they also desire fresh foods - whether they are on-the-go or at home with their family," said Michael Lippold, founder and CEO of FreshRealm.
Weight Watchers is working with fresh food industry innovator FreshRealm LLC to develop and roll out fresh and convenient, quick-prep meal kits and individual products to retail in the second half of 2018. The company will officially launch the WW Healthy Kitchen initiative at the International Home + Housewares Show in Chicago beginning this weekend.
Weight Watchers International will be joining the crowded meal kit market this year with the launch of the WW Healthy Kitchen collection, which includes healthy and fresh quick-prep meal kits to be available at grocery retailers.
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